The education market is competitive, constantly changing, and challenging. At Winter Group, we plan and execute programs that produce visibility and demand, and support sales success in early childhood, K-12, higher education, and the library markets. Let’s start a conversation about your opportunities today.

It’s About You.

Your products. Your solutions. Your unique ways of supporting teachers, administrators, students, families, and all the people who matter in the learning environment. We create the positioning, messages, materials, strategies, and campaigns that connect you to your educators – the influencers, decision-makers and buyers who move teaching and learning forward.

About Us

It’s About Questions, Creativity & Drive

Let’s talk about your questions and plans for the education market. Let’s brainstorm about what’s practical, possible and well yes, powerfully persuasive.


Work Showcase

Education Market Research

Focus groups. IDI’s. Competitive Analysis. Product planning. Your most important questions answered.

Branding. Messaging. Positioning.

Identity and messaging systems. Core messages. The visual and content vocabulary that connects you to your education market segments.

Integrated Education Marketing

Digital. Print. Events. Direct and influencer marketing. Across channels to reach educators who direct and make purchases.

Editorial. Special Projects.

Student- and educator-facing eBooks, handbooks, toolkits, and other curriculum and PD materials. Trade show exhibits, facilities graphics, signage, and specialty promo items.

Our Services
Marketing smartly applied to the nuances of education. That’s where we start.”

Fresh produce.