The education market is competitive, constantly changing, and challenging. At Winter Group, we plan and execute programs that produce visibility and demand, and support sales success in early childhood, K-12, higher education, and the library markets. Let’s start a conversation about your opportunities today.
It’s About You.
Your products. Your solutions. Your unique ways of supporting teachers, administrators, students, families, and all the people who matter in the learning environment. We create the positioning, messages, materials, strategies, and campaigns that connect you to your educators – the influencers, decision-makers and buyers who move teaching and learning forward.
It’s About Questions, Creativity & Drive
Let’s talk about your questions and plans for the education market. Let’s brainstorm about what’s practical, possible and well yes, powerfully persuasive.
Work Showcase
Education Market Research
Focus groups. IDI’s. Competitive Analysis. Product planning. Your most important questions answered.
Branding. Messaging. Positioning.
Identity and messaging systems. Core messages. The visual and content vocabulary that connects you to your education market segments.
Integrated Education Marketing
Digital. Print. Events. Direct and influencer marketing. Across channels to reach educators who direct and make purchases.
Editorial. Special Projects.
Student- and educator-facing eBooks, handbooks, toolkits, and other curriculum and PD materials. Trade show exhibits, facilities graphics, signage, and specialty promo items.
I don’t know a single teacher or administrator who gets to school in the morning and first thinks, what can I buy today…every education marketer is not just competing against other products or solutions…we have to work to earn educators’ time, attention and loyalty in a very crowded and challenging space…