The education market is competitive, constantly changing, and challenging. At Winter Group, we plan and execute programs that produce visibility and demand, and support sales success in early childhood, K-12, higher education, and the library markets. Let’s start a conversation about your opportunities today.
It’s About You.
Your products. Your solutions. Your unique ways of supporting teachers, administrators, students, families, and all the people who matter in the learning environment. We create the positioning, messages, materials, strategies, and campaigns that connect you to your educators – the influencers, decision-makers and buyers who move teaching and learning forward.
It’s About Questions, Creativity & Drive
Let’s talk about your questions and plans for the education market. Let’s brainstorm about what’s practical, possible and well yes, powerfully persuasive.
Work Showcase
Education Market Research
Focus groups. IDI’s. Competitive Analysis. Product planning. Your most important questions answered.
Branding. Messaging. Positioning.
Identity and messaging systems. Core messages. The visual and content vocabulary that connects you to your education market segments.
Integrated Education Marketing
Digital. Print. Events. Direct and influencer marketing. Across channels to reach educators who direct and make purchases.
Editorial. Special Projects.
Student- and educator-facing eBooks, handbooks, toolkits, and other curriculum and PD materials. Trade show exhibits, facilities graphics, signage, and specialty promo items.
“Marketing smartly applied to the nuances of education. That’s where we start.”
Fresh produce.
We’ve just completed a series of research sessions for this committed group of educators to support their high impact professional learning programs.
Working for the Crayola Education team brings color and imagination to every Winter Group day. We’re proud of our contributions to the creatED professional learning initiative.
Talk about a big beautiful wall…we designed and managed fabrication for this installation in honor of TCM’s 40th anniversary. Forty years of supporting educators here and around the world is worth celebrating.
Another year, another National History Day Theme Book goes to press. For the thousands of students and teachers who dig into history with passion, we applaud you!