Education Market Research
Focus groups. IDI’s. Competitive Analysis. Product planning. Your most important questions answered.
Branding. Messaging. Positioning.
Identity and messaging systems. Core messages. The visual and content vocabulary that connects you to your education market segments.
Integrated Education Marketing
Digital. Print. Events. Direct and influencer marketing. Across channels to reach educators who direct and make purchases.
Editorial. Special Projects.
Student- and educator-facing eBooks, handbooks, toolkits, and other curriculum and PD materials. Trade show exhibits, facilities graphics, signage, and specialty promo items.
Let’s Get the Conversation Started…
Your plans. Your products and programs. Your objectives. We’ll start there and together, develop the marketing communications, research and implementation strategies that will earn educators’ interest, engagement and response.