November 8, 2018
It Never Hurts to Ask…But It Might Hurt if You Don’t
It’s officially planning time for education marketers as we all look to turn up the volume for the January – April sales season. And while it’s always valuable…
October 3, 2018
Webinars & What Works
Remember when webinars were a novelty? It wasn’t all that long ago. But now, educators could spend hours each day in front of their screens, listening and…
September 10, 2018
K-12 Market Musings: Are Educators “Brand” or “Product/Solution” Buyers?
The answer is yes…but in our experience, the product/solution comes first. The company or organization brand is the support in the decision-making mix.…
August 28, 2018
“I am a new teacher”
Like a growing number of people, I use the Nextdoor network to keep tabs with my neighborhood news. Last week among the posts about lost pets......
July 17, 2018
It’s Not Either Or…It’s And and Maybe Catalogs and Collateral
Many of our clients are grappling with the catalog and collateral conundrum. Are they worth the money? Where do they fit in our transformational digital…
June 22, 2018
Education Marketing…Is It Really That Different?
Good marketing is, well, good marketing. But just like any other B2B or B2C niche, there’s a whole ecosystem of buyers, influencers, users, and champions. One…