Education Market Research

Focus groups. IDI’s. Competitive Analysis. Product planning. Your most important questions answered.

Branding. Messaging. Positioning.

Identity and messaging systems. Core messages. The visual and content vocabulary that connects you to your education market segments.

Integrated Education Marketing

Digital. Print. Events. Direct and influencer marketing. Across channels to reach educators who direct and make purchases.

Editorial. Special Projects.

Student- and educator-facing eBooks, handbooks, toolkits, and other curriculum and PD materials. Trade show exhibits, facilities graphics, signage,  and specialty promo items.


Winter Group develops branding solutions that range from simple logo treatments to complex brand identity programs. From developing core visual assets to creating clear and meaningful brand guidelines, we work with our clients to match design treatments to market needs and perceptions. We support our work with clear branding and identity guidelines, created to support effective long-term application of the brand programs we create.

Positioning, Naming and Messaging

We use both words and images to define and distinguish our clients’ products, programs and services. Our work here includes creating detailed messaging matrices, positioning statements and tag lines, and often supporting the development of new product and program names. Core messaging typically serves as the launching pad for advertising, direct marketing and a range of other marketing tactics. It’s the verbal equivalent of visual identity programs.

Direct Marketing

In both email and postal formats, we develop campaigns that create visibility, drive demand and deliver leads. We work with the education market’s leading providers of education lists and data, and we also support our clients with in-house email deployment and automated system capabilities. Whether in print or email channels, our communications generate response and deliver results.


Yes, it still works. Advertising continues to play a role in supporting educational companies’ objectives for market presence, visibility and response. Winter Group works with a range of the market’s professional journals and publications to develop high-impact advertising programs, leveraging both print and online package programs.

Integrated Education Marketing

For many clients, we develop broad, deep integrated marketing programs that support both corporate communications strategies and individual product promotions and sales. These programs typically include a mix of print and digital advertising, direct marketing, events, collateral materials and multimedia campaign components, such as videos and interactive digital resources.

Sales Enablement/Collateral Materials

When educators need clear information about product specifications, features, benefits, implementation approaches and accompanying ‘value add services’ like professional learning, coaching, warranties or other components that are unique to your offering, collateral materials, specification documents, line guides and other supporting information are essential. We develop sales enablement packages to support the way our clients sell—whether that’s in person, online, through channel partners or at conferences and special events.

Exhibit Design

Conferences count in the education market. They’re the venues where educators discover new products, meet in person with new and current vendor partners and connect with influential colleagues. We create spaces and graphics that welcome educators, engage them, and give your booth squad an environment that supports their sales efforts. We work with several exhibit fabrication houses and can coordinate design solutions with the team you may already have on board.

Content Marketing

Compelling content drives engagement and begins critical sales relationships. It’s the on ramp for response to marketing materials of all flavors. From e-books to infographics, white papers to case studies, we produce the content that fits your messages, your promotions, and your positioning.

Editorial/Product Development Support

Winter Group supports clients in the design and development of their products. Our editorial work includes the development of online reference databases, print and digital workbooks, handbooks and other editorial products for student and teacher use.

Web Development

Comprehensive website design, production and programming projects, site refreshes and updates, microsites and landing pages, all are part of Winter Group’s web development capabilities. We work with clients from planning and UX to full launch and will work with you to integrate shopping carts, sales management applications, lead generation forms, social feeds and other requirements. We also offer web testing with educators so you can see and hear how your target market interacts and responds to your site’s architecture, visuals, messaging and more.

Event Marketing

Webinars, online demo’s, conference presentations, road shows—these kinds of events, when planned and produced well, give educators valuable opportunities to learn and connect and give our clients powerful opportunities to engage meaningfully with prospects and current customers alike. This link will show you an example of a webinar we produced for WNET, the PBS member station in New York, to introduce their series of documentaries produced by student filmmakers around the world.

View Sample Proejct

Market Research

All of our creative work, our strategic planning and client advisory services are informed by our market research services. We conduct 30+ focus groups annually for our clients and our own market intelligence work, and we also develop and execute a range of quantitative studies for clients evaluating competitive and product marketing approaches.

Let’s Get the Conversation Started…

Your plans. Your products and programs. Your objectives. We’ll start there and together, develop the marketing communications, research and implementation strategies that will earn educators’ interest, engagement and response.

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