Marketing Insight

What do your customers really think about your new product concept? How do you stack up against your competitors when it comes to service and support? Where are the new opportunities for product extensions or new solutions? How are your educator-customers handling controversial or thorny issues in instruction, assessment and professional development? Do your target educators “get” your positioning?

We are one of education’s go-to sources for market research. From focus groups to IDI’s, surveys to conference intercepts, we help you find precisely the right educators to query and craft the questions that will deliver actionable, business-building insights. Smarter questions. Powerful answers. Let’s talk research as the launching pad for your next initiative.