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Career and technical education (CTE) is front and center on the opportunity frontier. We work with the team at this industry trade association to tell their story to CTE educators and administrators. The objective? Encourage high school and college students to consider and prepare for careers in the audiovisual and systems contracting industry. Through internships, apprenticeships, scholarships and NASCA member contributions in their home communities, more and more students are learning about career pathways and opportunities in this growing market.