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Members of the business community are often interested in supporting schools and students. Educators are often looking for ways to connect with the larger community to help students discover new careers and new opportunities. We worked with the team at Cricket Media to support the launch of their e-Mentoring programs in STEM and Literacy. Through conference materials, a webinar and email outreach, we used several tactics from oversize buttons to landing pages and webinars to drive interest and inquiries about the launch of the company’s e-Mentoring services.