It’s officially planning time for education marketers as we all look to turn up the volume for the January – April sales season. And while it’s always valuable to look at the performance metrics of your promotions and campaigns from this year’s back to school and fall programs, there might be more to the story than just those “historic” metrics. We think when you’re driving, it’s always good to check the rear view mirror before switching lanes, but even more important to look forward so you can inject some strategic thinking about what’s ahead.
So, as you’re planning your education market programs, it’s a good idea to gather educators’ insights and projections about what’s ahead for the rest of the school year and what’s changing in their planning for the start of the 2019-20 school year. Here are some concrete steps to consider as you’re building and perhaps finalizing your spring education sales and marketing programs:
If you’re curious about integrating authentic educator voices into your marketing audits and plans, let’s explore some options together.
#educatorvoices #educationmarketresearch #educationmarketingagency
by Linda Winter