Remember when webinars were a novelty? It wasn’t all that long ago. But now, educators could spend hours each day in front of their screens, listening and watching (we hope) one webinar after another.
Does that mean webinars are ‘over?’
Have they been left in the dust by videos on YouTube and Instagram, and ‘content’ marketing on social media channels? Not so fast. These virtual events still deliver visibility, leads, thought leadership, and yes, even valuable content to use across your marketing channels. Even better, they have long legs. Archived webinars capture engagement long after the ‘live’ date. Here are some planning tips and ideas to launch your thinking about integrating webinars into your marketing and communications mix.
Need actionable leads sooner rather than later?
We’ve developed and managed webinar programs for many of our clients and they’ve boosted their lead- and demand-generation results measurably. Interested? Let’s talk about options and next steps.
#welovewebinars #webinarswork #educatorslovewebinars #educationmarketresearch #educationmarketingagency
by Linda Winter